The 3 P's of Intentional Communication: Why Your Organization Needs a Carrier Gear
- David Frandsen
- Mar 15
- 3 min read

In a planetary gear system, the carrier is the quiet hero—connecting sun gear, planet gears, and ring gear so everything turns in harmony. Communication plays that same role in organizations. It's not flashy, but without it, even the best strategies grind to a halt.
I've spent years refining and trying to figure out better ways for teams to communicate. After countless morning huddles, one-on-one check-ins, and hard conversations, three principles emerged—what I call the 3 P's of Intentional Communication:
1. Purpose – Why Am I Communicating?
Every message needs a clear "why." Before you speak, ask: What do I want people to understand, feel, and do?
DIAD Framework:
· Decide – Clarify ownership
· Inform – Share needed facts
· Align – Set shared direction
· Develop – Coach growth
Develop this habit: Write "Outcome = ________." Before every important conversation. Keeps you focused, words sharp. No wandering. Just results.
A few examples: Project update meeting? Outcome = Align team on priorities and next steps. Team member struggling? Outcome = Identify barriers and build their confidence. Client call? Outcome = Secure commitment and surface concerns.
2. Presence – Who Am I Showing Up For?
I have written extensively about servant leadership—putting people first, shining L.I.G.H.T. on their lives (Love, Interpersonal connections, Growth, Happiness, Toxicity confrontation). Presence applies that knowledge to every conversation.
Once you truly know your people—their family pressures, equipment frustrations, quiet ambitions—communication stops being generic. You don't broadcast the same message to everyone. You speak to their reality.
Early one-on-ones taught me this. After sitting down with each team member, learning their stories, they stopped being "employees." They became humans I served. That changed everything I said. The guy fighting broken trucks heard empathy first. The new supervisor got confidence-building questions.
Generic: "Follow the process."
Presence: "What's been fighting you on that equipment?"
Same direction. Better connection. Presence isn't warm fuzzies—it's servant leadership investment becoming better conversations. You time words right, choose the right tone, make messages land.
Ask yourself: Who needs to hear this, and what's their reality right now? Knowing your people makes you better at reaching them.
3. Pathways – How Does Information Move?
This is the real work—the rhythms, cadences, and systems that carry Purpose to people effectively. No matter how clear your "why" or how well you know your "who," messages don't land without the "how." A few things we do to enhance communication:
Daily Rotation Meetings (First ten minutes of each day): Work plan + one celebration + casual connection. Not just announcements—synchronization. Rule of 7 says repeat priorities 7x across channels. Builds trust through predictability.
Compass Reports (quarterly 1:1s): Not evaluations—orbit checks. Six coordinates (attendance, performance, goals, feedback, development, action items). 80% personal talk (kids' sports, weekend plans). Creates safe space for truth. Prevents "recency bias" and drifting priorities.
Feedback Loops: Truth flows both ways. Like Jimi Hendrix tuning guitar feedback into art—not noise. Six steps: Direction → Collection → Analysis → Communication → Clarification → Correction. Real-time coaching beats annual reviews.
Bottleneck Fixes: Information gets stuck where fear lives. Solution? Multiple lanes:
· Leadership Council (peer reps, anonymous input)
· Departmental Q&A space
· Skip-level check-ins
· Never email emotional/corrective messages—say it live
Digital hygiene: Email strips 90% meaning. Use video/voice for humans, text for facts only.
The Carrier Gear Diagnostic Cheat Sheet

Most leaders master one P. Great ones own all three.
Communication isn't a "soft skill"—it's your carrier gear. Purpose without Pathways = good intentions. Presence without Purpose = nice talk. Get all three turning, and your organization hums.
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